The project was led by the interest in creating different custom textures and color effects that can't be achieved solely digitally, but are based on natural materials. For this first edition, the liquids were different household chemicals such as shampoos and soaps.

The scanned liquids can be used as a branding component for the products. Giving branding a literal inside out approach, by trying to capture the essence of the product and finding beauty in the microstructures.