Grow together.

Product Innovation for fundraising.

Oxfam is one of the world’s biggest relief and development organizations. Fighting poverty and social inequality since over 75 years in over 90 countries. One of their major projects is to provide nutritious crops to people in need to spark self sustainable agriculture. The Project aims at getting people to donate for the cause, while simultaneously strengthening social ties in the time of the pandemic.

With the grow together project, you buy a gift for the ones close to you. The cost of the gift set enables the donation of nutritious crops. With it, you get a five-piece postcard set, that you can send to the gifted one. In times of social distance, it is also important to keep people who suffer from the absence of social exchange close. The series of postcards follows the growth phases of your donated crop and lets you grow closer with your loved ones due to frequent communication and sense of companion.

Client: Oxfam

Class: Copy Techniques II

Teacher: Gudrun Pawelke