HEINZ
GAMING AND PRODUCT INNOVATION
Background: Farming Simulator is one of the best-selling games in Europe and also one of the most popular on Twitch.
Insight: After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamer’s soul.
Idea: We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced in real life.
Execution: 1. Through In-game advertisement, gamers are invited to Farming simulator.
2. Gamers grow and harvest ingredients.
3. They bring them to the in-game Heinz factory.
4. Heinz produces a sauce based on data-collection of the most popular ingredients Harvested by the community.
Client: Heinz, Fast-moving consumer goods
