THE FEMALE COMPANY
Product Innovation
Background: When a girl gets her first period, they don’t like to talk about it and if they do, it’s always the mothers how bear the burden of dealing with it. But society is evolving, both parents are expected to be more involved in raising their children. If fathers don’t have the necessary knowledge and understanding of a subject, it becomes difficult for them.
Insight: Men don’t know much about the female cycle and do not particularly like to talk about it. Often they are not involved in conversations between mother and daughter, because young girls usually talk to their mothers first when they experience their first period.
Idea; Our period beer is the first beer that gives father’s short but precise advice about their daughters periods. And all that printed on a beer. The content is divided into a series of four, each explaining a one of the phases of the cycle.
Client: The Female Company, A German Startup providing Women’s hygiene products.
