Insight: Exhaust fumes from cars are extremely harmful to the environment and can cause health problems. Especially in city's, air pollution levels often exceed critical values during rush hour traffic.

Idea: Vanmoof offers a discount on their whole selection of high-end electric bikes. A hero digital billboard in the city center displays the current state of air pollution levels utilizing live weather data. Once the air pollution levels are lowered beyond a critical point, a discount is revealed. The concept features 3D billboards, D-OOH Billboards and an AR strategy to extend the campaign in to the digital world.

Client: Vanmoof, Electric Bikes.