For the German launch of Call of Duty: Black Ops 7, we brought the franchise’s iconic Replacer campaign to life with a local twist. Reimagined through Nura, The Replacer took over everyday tasks, so fans could focus on playing Black Ops 7. The campaign rolled out via Replacer spots across TV, Amazon Prime, and social, featuring a cameo by streamer Marli and a seamless Amazon delivery integration. To take the concept beyond screens, Nura stepped in as a DAZN reporter for Germany’s first NFL game and replaced Oggi at his infamous Berlin kebab shop for a day, serving free Black Ops Döner. Powered by STOKED as our media partner, The Replacer’s arrival became a culture-first launch moment impossible to miss. We also teamed up with Loco Chicken for a limited Black Ops 7 menu unlocking in-game items. This brand partnership was supported by influencers and a nationwide restaurant takeover.