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CLIENT:

For the German launch of Call of Duty: Black Ops 7, we brought the franchise’s iconic Replacer campaign to life with a local twist. Reimagined through Nura, The Replacer took over everyday tasks, so fans could focus on playing Black Ops 7. The campaign rolled out via Replacer spots across TV, Amazon Prime, and social, featuring a cameo by streamer Marli and a seamless Amazon delivery integration. To take the concept beyond screens, Nura stepped in as a DAZN reporter for Germany’s first NFL game and replaced Oggi at his infamous Berlin kebab shop for a day, serving free Black Ops Döner. Powered by STOKED as our media partner, The Replacer’s arrival became a culture-first launch moment impossible to miss. We also teamed up with Loco Chicken for a limited Black Ops 7 menu unlocking in-game items. This brand partnership was supported by influencers and a nationwide restaurant takeover.

Call of Duty

For the German launch of Call of Duty: Black Ops 7, we brought the franchise’s iconic Replacer campaign to life with a local twist. Reimagined through Nura, The Replacer took over everyday tasks, so fans could focus on playing Black Ops 7. The campaign rolled out via Replacer spots across TV, Amazon Prime, and social, featuring a cameo by streamer Marli and a seamless Amazon delivery integration. To take the concept beyond screens, Nura stepped in as a DAZN reporter for Germany’s first NFL game and replaced Oggi at his infamous Berlin kebab shop for a day, serving free Black Ops Döner. Powered by STOKED as our media partner, The Replacer’s arrival became a culture-first launch moment impossible to miss. We also teamed up with Loco Chicken for a limited Black Ops 7 menu unlocking in-game items. This brand partnership was supported by influencers and a nationwide restaurant takeover.

YEAR:

For the German launch of Call of Duty: Black Ops 7, we brought the franchise’s iconic Replacer campaign to life with a local twist. Reimagined through Nura, The Replacer took over everyday tasks, so fans could focus on playing Black Ops 7. The campaign rolled out via Replacer spots across TV, Amazon Prime, and social, featuring a cameo by streamer Marli and a seamless Amazon delivery integration. To take the concept beyond screens, Nura stepped in as a DAZN reporter for Germany’s first NFL game and replaced Oggi at his infamous Berlin kebab shop for a day, serving free Black Ops Döner. Powered by STOKED as our media partner, The Replacer’s arrival became a culture-first launch moment impossible to miss. We also teamed up with Loco Chicken for a limited Black Ops 7 menu unlocking in-game items. This brand partnership was supported by influencers and a nationwide restaurant takeover.

2025

For the German launch of Call of Duty: Black Ops 7, we brought the franchise’s iconic Replacer campaign to life with a local twist. Reimagined through Nura, The Replacer took over everyday tasks, so fans could focus on playing Black Ops 7. The campaign rolled out via Replacer spots across TV, Amazon Prime, and social, featuring a cameo by streamer Marli and a seamless Amazon delivery integration. To take the concept beyond screens, Nura stepped in as a DAZN reporter for Germany’s first NFL game and replaced Oggi at his infamous Berlin kebab shop for a day, serving free Black Ops Döner. Powered by STOKED as our media partner, The Replacer’s arrival became a culture-first launch moment impossible to miss. We also teamed up with Loco Chicken for a limited Black Ops 7 menu unlocking in-game items. This brand partnership was supported by influencers and a nationwide restaurant takeover.

THE REPLACER

RETURNS

CLIENT:

A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.

LULULEMON

A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.

YEAR:

A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.

2025

A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.

GREET

THE SUN

CLIENT:

isla, Europe’s leader in expressive beauty, is redefining the industry with its first-ever press-on nail collection, launched in partnership with Universal Music Group for Brands (UMGB). Combining high-end design with cultural influence, the collection features two lines: an exclusive isla range and a highly anticipated collaboration with rap icon Badmómzjay and her brand, BAD cosmetics.

ISLA BERLIN

isla, Europe’s leader in expressive beauty, is redefining the industry with its first-ever press-on nail collection, launched in partnership with Universal Music Group for Brands (UMGB). Combining high-end design with cultural influence, the collection features two lines: an exclusive isla range and a highly anticipated collaboration with rap icon Badmómzjay and her brand, BAD cosmetics.

YEAR:

isla, Europe’s leader in expressive beauty, is redefining the industry with its first-ever press-on nail collection, launched in partnership with Universal Music Group for Brands (UMGB). Combining high-end design with cultural influence, the collection features two lines: an exclusive isla range and a highly anticipated collaboration with rap icon Badmómzjay and her brand, BAD cosmetics.

2024

isla, Europe’s leader in expressive beauty, is redefining the industry with its first-ever press-on nail collection, launched in partnership with Universal Music Group for Brands (UMGB). Combining high-end design with cultural influence, the collection features two lines: an exclusive isla range and a highly anticipated collaboration with rap icon Badmómzjay and her brand, BAD cosmetics.

ISLA

BERLIN

CLIENT:

With IQOS CuriousX, we created a year-long experiential platform inviting audiences to unlock the unexpected through sound, senses and style. Rooted in curiosity, the concept transformed festivals and cultural moments into immersive brand destinations. Across Germany’s biggest festivals (e.g. Lollapalooza, Glücksgefühle, Superbloom) and cultural touchpoints (Berlin Art Week, Deutscher Schauspielpreis, Bambi), CuriousX came to life through multi-sensory product experiences, a dedicated newcomer music stage, curated taste nights and a bold design collaborations. Each activation rewarded curiosity and turned brand values into lived experiences.

IQOS

With IQOS CuriousX, we created a year-long experiential platform inviting audiences to unlock the unexpected through sound, senses and style. Rooted in curiosity, the concept transformed festivals and cultural moments into immersive brand destinations. Across Germany’s biggest festivals (e.g. Lollapalooza, Glücksgefühle, Superbloom) and cultural touchpoints (Berlin Art Week, Deutscher Schauspielpreis, Bambi), CuriousX came to life through multi-sensory product experiences, a dedicated newcomer music stage, curated taste nights and a bold design collaborations. Each activation rewarded curiosity and turned brand values into lived experiences.

YEAR:

With IQOS CuriousX, we created a year-long experiential platform inviting audiences to unlock the unexpected through sound, senses and style. Rooted in curiosity, the concept transformed festivals and cultural moments into immersive brand destinations. Across Germany’s biggest festivals (e.g. Lollapalooza, Glücksgefühle, Superbloom) and cultural touchpoints (Berlin Art Week, Deutscher Schauspielpreis, Bambi), CuriousX came to life through multi-sensory product experiences, a dedicated newcomer music stage, curated taste nights and a bold design collaborations. Each activation rewarded curiosity and turned brand values into lived experiences.

2025

With IQOS CuriousX, we created a year-long experiential platform inviting audiences to unlock the unexpected through sound, senses and style. Rooted in curiosity, the concept transformed festivals and cultural moments into immersive brand destinations. Across Germany’s biggest festivals (e.g. Lollapalooza, Glücksgefühle, Superbloom) and cultural touchpoints (Berlin Art Week, Deutscher Schauspielpreis, Bambi), CuriousX came to life through multi-sensory product experiences, a dedicated newcomer music stage, curated taste nights and a bold design collaborations. Each activation rewarded curiosity and turned brand values into lived experiences.

UNLOCK

YOUR SENCES

CLIENT:

MWIII Brings Iconic Maps to Life in Germany Germany’s hidden gems meet Call of Duty’s legendary battlegrounds! With the 2023 relaunch of MWIII’s iconic maps, fans explored their real-world German equivalents through a 360-degree digital hub. The ENTER THE MAP experience offered a unique chance to rediscover these locations and win tickets to an exclusive live concert by rap icon Kool Savas—inside a real-life CoD map. 200 fans, plus 150 influencers and media partners, attended the event. The performance was later streamed as a “Circle Session,” with Stoked providing exclusive BTS content.

Call of Duty

MWIII Brings Iconic Maps to Life in Germany Germany’s hidden gems meet Call of Duty’s legendary battlegrounds! With the 2023 relaunch of MWIII’s iconic maps, fans explored their real-world German equivalents through a 360-degree digital hub. The ENTER THE MAP experience offered a unique chance to rediscover these locations and win tickets to an exclusive live concert by rap icon Kool Savas—inside a real-life CoD map. 200 fans, plus 150 influencers and media partners, attended the event. The performance was later streamed as a “Circle Session,” with Stoked providing exclusive BTS content.

YEAR:

MWIII Brings Iconic Maps to Life in Germany Germany’s hidden gems meet Call of Duty’s legendary battlegrounds! With the 2023 relaunch of MWIII’s iconic maps, fans explored their real-world German equivalents through a 360-degree digital hub. The ENTER THE MAP experience offered a unique chance to rediscover these locations and win tickets to an exclusive live concert by rap icon Kool Savas—inside a real-life CoD map. 200 fans, plus 150 influencers and media partners, attended the event. The performance was later streamed as a “Circle Session,” with Stoked providing exclusive BTS content.

2024

MWIII Brings Iconic Maps to Life in Germany Germany’s hidden gems meet Call of Duty’s legendary battlegrounds! With the 2023 relaunch of MWIII’s iconic maps, fans explored their real-world German equivalents through a 360-degree digital hub. The ENTER THE MAP experience offered a unique chance to rediscover these locations and win tickets to an exclusive live concert by rap icon Kool Savas—inside a real-life CoD map. 200 fans, plus 150 influencers and media partners, attended the event. The performance was later streamed as a “Circle Session,” with Stoked providing exclusive BTS content.

ENTER

THE MAP

CLIENT:

BACKGROUND Farming Simulator is on of the best selling games in Europe and also with that one of the most popular on Twitch. INSIGHT After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamers soul. IDEA We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced IRL.

Heinz

BACKGROUND Farming Simulator is on of the best selling games in Europe and also with that one of the most popular on Twitch. INSIGHT After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamers soul. IDEA We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced IRL.

YEAR:

BACKGROUND Farming Simulator is on of the best selling games in Europe and also with that one of the most popular on Twitch. INSIGHT After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamers soul. IDEA We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced IRL.

2024

BACKGROUND Farming Simulator is on of the best selling games in Europe and also with that one of the most popular on Twitch. INSIGHT After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamers soul. IDEA We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced IRL.

THE GAMERS

SAUCE

CLIENT:

CLIENT: FEMALE COMPANY YEAR: 2022

FEMALE COMPANY

CLIENT: FEMALE COMPANY YEAR: 2022

PERIOD

BEER

HOLLA AT ME

MARC.HUEWA@GMAIL.COM