
GREET
THE SUN
A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.
Date:
2025
Client:
LULULEMON
Role:
CAMPAIGN (SOCIAL, DOOH, INFLUENCER, PR)
ARTIST INTEGRATION
EVENT CONCEPT
CREDITS;
Design Partner; Plus Minus Berlin






