A Celebration of Summer with Kim Petras To kick off summer, we created a one-of-a-kind sunrise event for Zalando and Lululemon, blending music, movement, and light. Set against Berlin’s awakening skyline, Greet the Sun brought together yoga sessions and a live performance by global pop icon Kim Petras. The concept celebrated the start of a new season and 10 years of Lululemon’s Align collection, turning a brand moment into a shared cultural experience.

Date:

2025

Client:

LULULEMON

Role:

CAMPAIGN (SOCIAL, DOOH, INFLUENCER, PR)

ARTIST INTEGRATION

EVENT CONCEPT


CREDITS;

Design Partner; Plus Minus Berlin