isla, Europe’s leader in expressive beauty, is redefining the industry with its first-ever press-on nail collection, launched in partnership with Universal Music Group for Brands (UMGB). Combining high-end design with cultural influence, the collection features two lines: an exclusive isla range and a highly anticipated collaboration with rap icon Badmómzjay and her brand, BAD cosmetics.

Date:

2024

Client:

ISLA BERLIN

Role:

PRODUCT DEVELOPMENT

BRAND BUILDING

360 CAMPAIGN

WEBSITE/SHOP

PODCAST SERIES

RETAIL MATERIALS

LAUNCH EVENT


CREDITS;

Brand Manager: Charissa Chioccareli

Strategy Direction: Verena Hefner

Package Design: Plusminus Berlin

DoP: Frederike Wetzels, Anastasja Black

Director: Anastasja Black

Jr Art: Filippo Borgo

PM: Sebastian Wenning