BACKGROUND Farming Simulator is on of the best selling games in Europe and also with that one of the most popular on Twitch. INSIGHT After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamers soul. IDEA We create the first ever Heinz Sauce made out of digital ingredients only. What is harvested online, gets produced IRL.