The IQOS House of Remix started with one question: WHAT IF___? Rooted in curiosity, the platform turned festivals into spaces where music, fashion and creativity converged, and turned festivalgoers from passive observers into active co-creators. Across 22 festivals in Germany it came to life as immersive brand stages with interactive remix experiences and premium engagements. Two lighthouse collaborations shaped the concept: an exclusive fashion collab with WRSTBHVR, with 12K+ pieces of festival merch remixed and handed out. And an festival remix track by Chapo102 ft. Ely Oaks. 175K festival contacts.