VANMOOF
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A hero digital billboard in the city center displays the current state of air pollution levels utilizing live weather data. Once the air pollution levels are lowered beyond a critical point, a discount is revealed.
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The campaign plays with an innovative approach to DOOH and data visualization. Whilst utilizing AR Filters to act as a bridge to Social Media.
THE FEMALE COMPANY
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The quick and easy guide to educate dad´s on the female menstrual cycle. Providing quick and applicable information to get them to support their daughters.
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With the product, we are talking to dads around the world. Whether they are single parents, or they happen to be the ones to be around when their daughters have their first period. Offering information about how to support and especially how to communicate with their daughters.
GYMSHARK
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One of the biggest barriers to exercise is access and a lack of community. Gymshark opens up gyms for everyone with a smartphone. Where inclusivity is the highest priority.
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Gymshark gives you a new view of your cities sporty potential. By utilizing a community app that allows users to establish sporting ground in urban areas.
MICHELOB ULTRA
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The only thing left over after a bar closes are beer bottles with one sip left in them. The leftovers get washed down the drain by bars, wasting potentially valuable resources. Beer is one of the best fertilizers for plants, due to gorged hops.
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Michelob gives away plants with pots instead of other point of sale advertising products. The plant pots collect all the leftover beer. The collected beer can then be used as a resource to recultivate burnt soil in wildfire regions.
Utilizing OOH, POS-Advertising and Social Media to raise awareness of the cause.
FLUORESCENT SCANS
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The scanned liquids can be used as a vital branding components for different products.
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The project was led by the interest in creating different custom textures and color effects by scanning liquids based with different ingredients.
RTHLY
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RTHLY is a sustainable investment platform, where everyone can buy shares in non-profit green projects. Shares on RTHLY are not based on company values. But on various natural indexes. It enables users to invest in climate-smart projects and monitor them with unique impact indices.
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The RTHLY app offers access to sustainable investments. Utilizing an intuitive user flow and a comprehensive approach to investment terminology.
HEADSPACE
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The campaigns aims at creating awareness for the headspace app. Utilizing Social Media paired with different OOH advertising solutions.
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Meditation and mental health awareness does not have to be a long process. Headspace helps you to make it as easy as grabbing a cup of coffee in the morning. Creating new routines to help you find your inner zen.
APW FONT
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The goal was to create a typeface that could work in signage of futuristic technical appliences.
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The font was created using the bitmap approach.
FORALL CLOTHING
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Incorporating different design influences, to create independent or use case specific streetwear collections.
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The brand lives for collaborating with like-minded and creatives and businesses. Creating unique collections, combining design and functionality.
HELPLING
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The project is based on a typography led approach to Social Media content.
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All elements such as headlines, claims and visual identity are concepted to match the brand values and tonality.
OXFAM
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The Oxfam direct mailing concept is based around giving to the ones in need, while staying connected to the ones near you in times of social distancing.
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The cards include a series of motivational headlines that build on each other. Further, the backside is designed to encourage users to talk to their close ones.
STADT BERLIN
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The concept is based on OOH advertising in the context of different airports. Inspiring travelers to consider Berlin for their next journey.
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The concept is based on historical figures, cultural drivers and musicians who have called Berlin their home in the past. All of them were and have heavily influenced the city and the cultural zeitgeist of their time.